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Pink Cream

Hsing Tseng

Content Writer, Editor and Strategist

Are you tired of content that's just "meh"?

Yeah, me too. There's too much "meh" and not enough "wow!" out there. As a former journalist turned content marketer, I believe in telling meaningful stories that matter over creating "content" that doesn't add value, and frankly, doesn't work.

More than a content writer, I'm your content partner. I work closely with you to understand your needs and figure out how we can make your product shine. Whether you need SEO blog posts, whitepapers, or a brand-new content strategy, never fear: I'm here to help!

I excel at translating complex concepts into easy-to-understand resources that keep your target audience engaged — and hungry for more. Drawing on my background as a journalist, I'm an expert at conducting SME interviews, eliciting awesome quotes, and weaving them into compelling brand narratives. 

Don't settle for mediocre. Let's take your content to the next level! Contact me today to discuss your next project.

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Brands I've Worked With

My Services

Laptop Typing


  • Blog posts & articles

  • Thought leadership posts

  • SME interview-driven content

  • Ghostwriting

  • Lead magnets i.e. whitepapers, eBooks and case studies

Grammer Editing


  • Fact-checking

  • Developmental editing

  • Line editing

  • Copy editing and proofreading

Image by Jason Goodman


  • Content audit

  • Content strategy (with or without SEO focus)​​

  • Topic ideation

  • Content briefs

Notebooks and Scissor
"Hsing was the main content writer for us... and she was wonderful to work with: a skilled writer who could write with clarity and a friendly voice (which can be especially hard to do when writing about complex topics related to HR and payroll, but which she managed with ease); open to listening to and incorporating feedback (and to giving back input on any feedback that she felt might not work well for a piece); friendly and easy to communicate with.
I'd love to work with Hsing again."

Asta So, Growth Marketing Manager @ Plane

Let's get to work!

Got a content project for me?

Hit the button below to send me an email at, and I'll get back to you ASAP!

Or, feel free to book a call with me through Calendly below.

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