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Pink Cream

Hsing Tseng

Content Writer, Editor and Strategist

Are you tired of content that's just "meh"?

Yeah, me too. There's too much "meh" and not enough "wow!" out there. As a former journalist turned content marketer, I believe in telling meaningful stories that matter over creating "content" that doesn't add value, and frankly, doesn't work.

More than a content writer, I'm your content partner. I work closely with you to understand your needs and figure out how we can make your product shine. Whether you need SEO blog posts, whitepapers, or a brand-new content strategy, never fear: I'm here to help!

I excel at translating complex concepts into easy-to-understand resources that keep your target audience engaged — and hungry for more. Drawing on my background as a journalist, I'm an expert at conducting SME interviews, eliciting awesome quotes, and weaving them into compelling brand narratives. 

Don't settle for mediocre. Let's take your content to the next level! Contact me today to discuss your next project.

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Brands I've Worked With

My Services

Laptop Typing


  • Blog posts & articles

  • Thought leadership posts

  • SME interview-driven content

  • Ghostwriting

  • Lead magnets i.e. whitepapers, eBooks and case studies

Grammar Editing


  • Fact-checking

  • Developmental editing

  • Line editing

  • Copy editing and proofreading

Post-its on Whiteboard


  • Content audit

  • Content strategy (with or without SEO focus)​​

  • Topic ideation

  • Content briefs

Notebooks and Scissor
"Hsing has been freelancing for us for a couple of months and we couldn't be happier. We're at a point where we need to prioritize quality above all else and Hsing delivers every time. It's such a good feeling to open a new draft from her and realize it's bang-on what we asked for and needed.
As a freelancer, Hsing doesn't just accept edits from you, she works with you to understand what needs to change and will improve upon the original draft and your edit. She's also a very proactive communicator, consistently checking in for feedback, calling out roadblocks, and reaching out to SMEs.
Overall, Hsing is a fantastic writer, a deep researcher, and a wonderful person to work with. If you have the opportunity to work with her, do not pass it up."

Eric Thompson, Content Marketing Manager @ Submittable

Let's get to work!

Got a content project for me?

Hit the button below to send me an email at, and I'll get back to you ASAP!

Or, feel free to book a call with me through Calendly below.

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