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Hi there! I'm Hsing.

Pronounced "sing" like "sing a song"

I'm a journalist turned content marketer with a passion for creating Actually Good Content. Whether it's writing, editing, or strategy, I've spent over eight years perfecting my craft and targeting online audiences.

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As a former journalist turned content marketer, I believe in telling meaningful stories that matter instead of writing for the sake of having "content." We gotta stand out in an age of ho-hum derivative fluff! That's why I love going the extra mile to interview SMEs for insights, wordsmith page-perfect sentences, and workshop ideas that pack a punch.

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Let's talk results, too: My SEO blog posts often land on Page 1, if not snagging the coveted #1 spot on SERP results. My content pieces and strategies drive organic growth, user engagement, brand awareness, and conversions.

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Whether your content goals are to educate or to convert, I'm here to help! Let's discuss your content project today.

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Interested in working together? Let's chat!

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My Work

​I specialize in writing about B2B SaaS software and tools. I've written blog posts — SEO and thought leadership, landing pages, white papers, and more.

 

I'm a B2B SaaS sponge: a tech generalist, skilled at picking up almost any type of subject matter — yes, even highly technical products! My most recent work covers the following industries:

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  • HR tech, people ops, and recruiting

  • remote work / hybrid work / the future of work

  • social impact / CSR / corporate philanthropy

  • DEI

  • project management and productivity tools

  • martech and automation

  • payroll and tax compliance

  • education / edtech

  • knowledge management

  • retail crime intelligence / loss prevention

  • mental health

  • healthcare / clinical research

  • data and business intelligence

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You can view my portfolio of previous work here, or by clicking the button below.

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My Story in a Nutshell

  • Journalism & Asian Studies major, constantly writing and editing throughout college for the student newspaper and various online blogs

  • Landed a digital content producer job at a major Denver TV news station, publishing dozens of articles a day and contributing to extensive online coverage of a high-profile Colorado criminal trial

  • Caught the travel bug and moved to rural South Korea — teaching English by day and learning Korean by night. I became fluent in Korean and now tutor and translate as my side, side hustle!

  • Moved back to the U.S. and pivoted to B2B SaaS content marketing. I started at an enterprise software selection platform, where I quickly made a name for myself by owning the high-value Business Intelligence categories. I eventually became an Editor and led my own team of writers, scaling our content production even further.

  • Shifted gears back into writing by working at a content marketing agency, creating high-quality long-form content for B2B SaaS clients across industries and honing my strategy skills.

  • Now: I partner with companies in need of freelance content writing, editing, and strategy services — mostly B2B SaaS clients, but I also work with agencies, B2C companies, artists, and more!

  • My approach is always tailored to each client's unique needs and goals and I pride myself on the quality of my work. I research deep, far, and wide, and like any good journalist, love conducting interviews and diving into data.

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I've been fully remote for the last three years and don't intend on ever going back to an office. As a strong advocate for remote work, I've written about the benefits and challenges of async work and remote collaboration a lot — just check out my portfolio!

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When I'm not working, I build custom mechanical keyboards, play video games, and diligently raise my very cute, very anxious rescue GSD/Akita mix, Zagreus. And if you happen to receive an email or draft from me at odd hours, it's just me being my productive night owl self — I never expect my clients and collaborators to work those same hours, or reply while off the clock.

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