Portfolio
A collection of my best clips with a summary of my strategy and process for each articles, as well as key results for my high-performing pieces. All ghostwritten work can be verified by two or more references.
Use the drop-down menus to filter by client, content type, or industry.
Looking for something else? Feel free to contact me and ask for other samples — I don't share all of my work here and may be able to send you clips that are better aligned with your industry or needs.
What is Resource Allocation: A Complete Guide for Agencies
Featured snippet + ranks #1 for "resource allocation." Another content refresh piece, working to integrate client's templates and CTA's while providing more information than existing piece.
How to develop a call-out policy that reduces business impact
Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs.
The Employer’s Guide to IP Ownership: Understanding IP Rights
Ranks at #1 for "ip ownership" and several other keywords. A guide to IP rights, aimed at employers.
12 Todoist features to power your productivity
A deep dive into Todoist's advanced features, useful for both beginners and power users.
How to use ChatGPT for brainstorming
Boost your creativity with ChatGPT for brainstorming. Learn how to use this AI tool for generating ideas, exploring fresh perspectives, and enhancing your creative flow.
How to start an ERG: What we learned by doing it and what HR folks need to know
Starting an employee resource group (ERG) is as rewarding as it is complex, especially when starting from scratch. Here’s how to get started.
Open-Choice Giving: How to Empower Employees to Make a Difference
A guide to open-choice giving for CSR program managers, contextualizing the strategy and discussing its merits from a thought leadership angle.
Should You Open a Foreign Subsidiary? The Definitive Guide
Ranks #1 or page 1. A refresh of a middling-performing piece that elevated it to the top. Goes beyond "What is" content to provide much more helpful information to guide readers' decision-making.
Trello vs. monday: Which should you use for project management?
A comparison article that landed high on SERP for high KD keywords.
How to Pay International Contractors: 5 Factors to Consider
A mid-funnel piece on how to pay international contractors, pitching the client as the better way to do so. High difficulty keyword ranking #15
What is Project Scope? Examples, Templates, and Resources to Succeed
Ranks #2 for "project scope examples" and #11 for target keyword, "project scope." Working off a content brief provided by the client, we created a revamped refresh of a low-performing piece for a high-value keyword.
The New Hire Packet Every Employer Should Provide
Ranks #9 for "new hire packet." A content refresh, optimizing the piece for SEO by adding new sections, removing outdated ones, and tweaking content to be more readable and actionable.
The aha moment guide: How to find, optimize, and design for your product
Ranks #8 for "aha moment." Results of a content refresh for Appcues, who wanted to own this keyword and topic cluster.
The Essential Guide to Labor Laws for Remote Employees
Ranks on page 1 of SERP or #1 for multiple keywords - a backlink magnet! A quick guide to U.S. labor laws for companies with remote employees.
7 Most Important BI Dashboard Best Practices
Tips and tricks for creating BI dashboards. Ranks #3 on search. I created custom graphics for this piece in line with company's brand.
Product Pages: BI Software
A collection of various BI tool product pages that I wrote for SelectHub. Rank highly for target keywords
A Guide on Who to Hire: Contractor vs. Full-Time Employee
A guide to help businesses decide who to hire. Pilot helps businesses hire and pay both employees and contractors, so the pitch is well-suited to these kinds of pieces.
Remote Work Series: How to Build and Nurture a Thriving Remote Culture For Your Team
A hub-and-spoke series on all things remote work, targeted at HR leaders. I handled the strategy and execution for this topic cluster.
The Definitive Guide to Marketing Campaign Management (With Examples and Templates)
A brand new piece for ClickUp, who mainly asked for us refreshes at first. One thing I really liked about this piece: I built out a real-life DTC brand example and using it throughout the piece to add color to the topic.
How Remote Work Strengthens Diversity and Inclusion
As a remote work advocate, I really enjoyed writing this thought leadership article on how emote work is good for diversity and inclusion — allowing flexibility for parents (moms especially), caregivers, people with disabilities, international workers and more to participate in the working world without making inequitable sacrifices.
Hiring for Diversity the Right Way: How to Broaden Your Horizons
A thoughtful guide to hiring for diversity, with tips and guidance from an SME.
Should You Base Salaries on Location? It Depends
A thought leadership piece structured around Pilot's methodology and approach to remote compensation for distributed teams.
8 examples of customer retention strategies successful brands use
Refresh: Added several new examples, reworked introduction and conclusion, among other changes.
Your Remote Work Policy Needs to Cover These 6 Things
Another piece of the hub-and-spoke series. This article specifically also came with a downloadable asset I designed.
7 Great Perks to Include in a Competitive Remote Employee Benefits Package
A collaboration with WeWorkRemotely to get client's brand name in front of their huge remote work audience. Based on an original survey we conducted in conjunction with WWR.
How to Conduct a Pay Equity Analysis for the Hybrid Workplace
Based on our client's Pay Equity report, this piece goes over how to conduct a pay equity analysis for hybrid workplaces, banking on the popularity of hybrid work.
Working memory capacity: how it works and how you can improve it
An SEO-driven, research-based piece on working memory for our client in the knowledge management/research tool space.
Memory biases: Why your memories aren't as reliable as they seem
An fun SEO-driven, research-based piece on memory biases for our client in the knowledge management/research tool space - helping their customers remember things easier.
The Key to Reducing Burnout: Helping Your Employees Unplug
A piece written for an undisclosed client in the B2B mental health industry on how employers can help reduce burnout for their workers.
Why Patient Care Providers Need to Prioritize A HIPAA Compliant Infrastructure
A thought leadership article based on an SME interview conducted with our client’s founder to highlight one of the characteristics that makes Freshpaint stand out from its competitors: its built-in HIPAA compliance.