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How Remote Work Strengthens Diversity and Inclusion

As a remote work advocate, I really enjoyed writing this thought leadership article on how emote work is good for diversity and inclusion — allowing flexibility for parents (moms especially), caregivers, people with disabilities, international workers and more to participate in the working world without making inequitable sacrifices.

This thought leadership piece sets Pilot up as a subject matter expert on both remote work and diversity — topics that interest the kind of HR administrators we want to target. I build out several convincing arguments and explanations, backed by stats wherever possible, for the ways in which remote work promotes diversity and inclusion.

Strategically, this piece builds upon the existing remote work content I worked to develop for the client over the course of a year, which has been performing very well on organic search thus far. I used internal and external linking, as well as keyword optimization in Clearscope (scoring A-, above the recommended B+) to boost its SEO-ranking potential.

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