The Definitive Guide to Marketing Campaign Management (With Examples and Templates)
A brand new piece for ClickUp, who mainly asked for us refreshes at first. One thing I really liked about this piece: I built out a real-life DTC brand example and using it throughout the piece to add color to the topic.
In this piece, I provided answers and solutions for the client’s ICP, marketing agencies, on how they can succeed in managing marketing campaigns — especially with ClickUp.
Here's a quick overview of how:
Included external links that add value by directing to helpful resources from authoritative non-competitors
Included internal links that demonstrate ClickUp’s topical authority, both those already provided to us in the brief and ones we sourced from ClickUp’s blog, template library, and landing pages
Show, don’t tell: Added real-life examples of marketing campaigns that agencies might run. Focused on adding to the agency leader’s knowledge rather than sharing details they already know
Included actionable, segmented steps on how to manage a successful marketing campaign for agencies
Integrated CTAs by showcasing ClickUp templates for marketing campaign management — what they do, how they can help their ICP specifically
Optimized for SEO in Clearscope, scoring the recommended A-