How to develop a call-out policy that reduces business impact

Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs.

Conducted SEO keyword research / SERP competitor analysis to create a piece from the employers' perspective - most pieces existing on SERP were written for the employee.

Pitched Workforce as a solution to the problem, with appropriate CTAs.