How to develop a call-out policy that reduces business impact
Ranks #1 for "call out policy." A straightforward SEO-driven piece of content, aimed at business owners or managers that often deal with call outs.
Conducted SEO keyword research / SERP competitor analysis to create a piece from the employers' perspective - most pieces existing on SERP were written for the employee.
Pitched Workforce as a solution to the problem, with appropriate CTAs.
Bylined work thanks to Workforce.com.
Currently ranks #1 + featured snippet for "call out policy."