Business Intelligence Software Buyer's Guide
Used as a lead magnet landing page for BI software buyers. A comprehensive overview of everything that a B2B buyer in the market for a BI tool would need to know in order to make a well-informed software selection decision.
Following SelectHub's SEO best practices, I researched and created a buyer's guide on BI software -- everything that a software buyer would want to or need to know in order to make an informed purchase.
This served as the landing page copy for SelectHub's BI tools directory, providing information to site visitors who we knew were already MoFU-BoFU in the sales funnel for BI tools.
SelectHub's sales reps were then able to take the leads generated from interest in BI tools on our site, qualify those leads, and sell them to interested BI vendors.